PETVALU
A clean tail, on camera
Pet Valu is a specialty retailer of pet food, treats, toys, and accessories with stores located throughout Canada. Pet Valu called on Ruckus to direct, cast, film, and edit a TV spot featuring its accessible and affordable dog baths, located in more than 700 retail locations.
Working at the paw wash
Ruckus built the spot around the moment that sells it: a real dog, a real in-store bath, and the squeaky-clean payoff, directed, cast, and captured on location, from concept and casting through the edit, color, and sound cut to broadcast length, all inside a three-week schedule.
One clean, charming spot
Ruckus handled pre-production, shooting, and post under one roof, meeting a compressed three-week schedule without cutting the craft, and delivered one clean, charming spot ready to run across Pet Valu's 700-plus store footprint in Canada and the U.S.
