ADVANTAGE TENNIS CLUBS
NYC tennis for all
Advantage Tennis Clubs has kept New York playing for more than 50 years across Roosevelt Island Racquet Club, Manhattan Plaza Racquet Club, and New York Tennis Club, serving players age 4 to 90 across adult programs, junior development, camps, tournaments, and more than 20 indoor courts.
In late 2023, Advantage engaged Ruckus to refresh the brand, redesign the website, and run marketing end to end. What began as a brand project became a full growth partnership.
One brand, one system, one team
Five decades of history sat behind an identity due for a refresh. Every program, from adult leagues to junior pathways to summer camps, had its own audience and its own tight seasonal sign-up window, and marketing had to reach the right family at exactly the right moment, every quarter of the year.
A modern system, built to sign people up
Ruckus delivered a refreshed identity in December 2023, a navy and gold palette, a full typographic system, and a monoline icon library, codified in brand guidelines that now govern everything from the website to on-court signage. The rebuilt site at advantagetennisclubs.com is engineered around one goal: turning seasonal interest into enrollment, with weekly page updates tracked against the club calendar.
Around it, Ruckus runs paid search and social, an email program built on a yearly calendar, organic social, and print collateral, all steered through quarterly reviews with club leadership.
Shot on the clubs' own courts
Ruckus Studio captures the clubs as they really are: mic'd up coaches running drills, junior player stories, and camp energy, concepted with the coaches themselves. Every shoot ships with a four-month plan to feed footage across web, social, email, and paid.
The playbook, proven
The 2025 campaign year drove strong results across every channel Ruckus runs, while Google Ads hit a best-quarter cost per conversion of $47.44, down from a $155 average in year one, and site sessions and engaged sessions grew 11 to 22% year over year. The partnership is renewed through January 2027.
