AKUMIN

Imaging without walls

Akumin is a national leader in outpatient radiology and oncology, delivering diagnostic imaging and radiation therapy through outpatient centers, a mobile imaging fleet, and Akumin AXIS relocatable clinics that bring MRI, PET, and CT capacity directly to health systems.

Ruckus is Akumin's partner for the industry's biggest stage: designing and producing the brand's booth experience at RSNA in Chicago and capturing it all on film.

Seeing is believing

RSNA fills Chicago's McCormick Place with the biggest names in medical imaging, and a services brand has seconds to earn attention against global equipment giants. Renderings on a screen would not convince health systems that a truck-delivered MRI is real. The proof had to be physically present and unmissable.

Drop It Like It's Hot

For RSNA 2025, Akumin brought new additions to its AXIS platform, a relocatable 1.5T MRI and a patent-pending Drop Trailer, and Ruckus turned the booth into an immersive, walk-through environment built around the real equipment on the floor. Overhead-rigged 3D letters, LED walls, and illuminated arches let visitors step inside the experience.

The reveal moment synced a live curtain drop with projection onto the floor and booth LED screens, turning a product launch into the showfloor event of Akumin's RSNA. A multi-camera Ruckus crew covered the morning end to end, from the reveal to docu-style interviews with executives and visitors.

A booth you walk through

Ruckus developed Akumin's first custom booth for RSNA 2024 and returned in 2025 to launch the AXIS platform, delivering highlight, interview, and internal films plus more than 20 clips within weeks of the show. An expanded booth scope is already signed for RSNA 2026.