LIBDIB
Distribution, simplified
LibDib's platform streamlines alcohol sales and distribution for makers and resellers navigating a business where laws and regulations vary by product and state. LibDib needed to grow by reaching more clients while staying inside those rules, without slowing down the business it had already built.
A homepage losing 44 percent of its visitors
Ruckus's digital performance audit found Facebook ads running as boosted posts with no demographic targeting and lifeless stock imagery, and a homepage where competing CTAs and a disappearing sign-up button explained why 44% of total traffic left the site without converting into a signup.
Fixing the hero, then the funnel
Ruckus rebuilt the homepage hero with clearer value-proposition copy and a persistent, prioritized sign-up CTA, then extended UX improvements across navigation, the markets and resellers pages, and the help center. A refreshed color palette and photography standard, candid and full of energy, gave the brand a consistent look across every social channel.
Traffic and conversion, both up
The updated site drove a real increase in on-site conversion and traffic, while organic social saw growth across new followers, engagement, and link clicks after Ruckus rebuilt LibDib's content strategy and creative approach across every major channel it runs today.
