ABET

The standard for quality, since 1932

ABET is the nonprofit, ISO 9001 certified authority that accredits college and university programs in applied science, computing, engineering, and engineering technology, recognized across more than 4,800 accredited programs in over 40 countries.

To reach educators directly, ABET launched Professional Programs, credentialing courses for the people who teach and assess. Ruckus was engaged to build the brand and the platform behind it.

A new arm, one trusted name

Professional Programs had to stand on its own and speak to individual educators, not institutions, while still reading as unmistakably ABET. The brief came down to three moves: separate professional development from accreditation without diluting either, turn nine decades of trust into a reason to enroll, and stand up a brand, platform, and campaign the audience could find and buy from.

Confidently shape your tomorrow

Ruckus wrote the brand story end to end, from mission and values to tone and market position, and built the identity around a circle motif signaling global reach and continuous improvement. That story then carried into cred.abet.org, a self-paced storefront where learners browse certificates, enroll, complete courses in the LMS, and earn digital badges across eight courses and two stackable certificates.

Ruckus then built the go-to-market layer behind it: analytics and tracking, a rebuilt paid-search and Performance Max account, organic social, and email and CRM, plus the launch creative aimed at professionals, educators, and administrators.

The engine turned over before launch

The go-to-market program Ruckus built and ran started producing before the platform even opened its doors, then kept converting once it did. A 12-month marketing engagement followed the launch.