LAUREA
Jewelry you can trade like gold
Laurea designs 24k gold jewelry that functions like bullion: an investment, trackable through an online portfolio, sellable or tradeable at any time for current value. Ruckus led the brand audit, identity, packaging, photography, videography, website, and ongoing marketing for the launch and beyond.
Luxury and finance, believable at once
Laurea needed to communicate a unique value proposition while keeping a sense of luxury and elegance, portraying complex ideas like gold trading without losing the premium feel. The audience had to understand Laurea as both a luxury jewelry brand and a stable financial investment, not one or the other.
An audit, then a story built from what it found
Ruckus's brand audit analyzed direct competitors and financial investment platforms, uncovering an untapped audience: consumers with money to spend on jewelry who wanted no part of fast fashion. That research shaped a mission statement built around gold's rich history and enduring properties, plus a logo with a modern twist on classic design sensibilities, backed by full brand guidelines and packaging.
“Ruckus was able to deliver that big agency value proposition, but with that small agency connectivity. That was the difference-maker for us in engaging them.”Co-Founder, Laurea
