LERO GOLF

Golf apparel built for the women who play it

Lero Golf makes premium, high-performance polos, skorts, dresses, and outerwear designed for women's movement, comfort, and confidence at every stage of the game. Ruckus built the brand's strategic foundation, positioning, pillars, voice, and tagline, then carried it into studio photography, video, and a debut at the 2025 PGA Merchandise Show.

A brand before its story

For decades, women's golfwear meant menswear resized and recolored. Lero had product and conviction but no defined positioning, pillars, or voice to carry that conviction consistently into market, and no system built to welcome a beginner as warmly as a seasoned club player at every level of the game.

Four pillars, a tagline, and a hexagon

Ruckus defined four brand pillars, performance, thoughtful design, confidence, and welcoming, distilled into the tagline Designed for the Game, chosen from four concepts developed for the brand. The identity system runs on a hexagon motif drawn from a golf ball's dimples, carried through the logo, patterns, and packaging in Lero Green and Lero Navy.

Ruckus Studio then shot a full on-model photography campaign and a hero brand film, both built for print, web, social, and the brand's digital storefront, giving Lero a confident, welcoming visual world entirely its own to grow into over time.

A debut built for the show floor

Ruckus designed and produced Lero's industry debut at the 2025 PGA Merchandise Show: a 10 by 20 foot custom booth at Booth 5480, West Concourse, wrapped in the brand's identity and Studio imagery, with backlit 3D logos and a 12-tile LED video wall, managed from concept through installation and dismantle.