Case Study · Marketing

FREIDA ROTHMAN

Ruckus codified Freida Rothman's brand voice and ran paid media, SEO, email and campaigns, driving 34% average monthly sales growth.

Client

Freida Rothman

Disciplines

Marketing

Services

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01The Client

Brooklyn grit into wearable glamour

Freida Rothman is a leader of crafted glamour for empowered, modern women in the lifestyle market. A Brooklyn-based, second-generation jeweler, she blends feminine embellishment with an industrial edge into a signature mixed-metal look. Beginning in March 2019, Ruckus codified the voice, took over paid media and search, rebuilt the email program, and produced the campaigns, one voice for Freida Rothman carried across every channel a modern customer touches.

02The Work

Grit meets glamour in the feed

Full brand and social guidelines set the language, palette and a rule of thirds for content: inform, entertain, engage, carried through branded series like #FromFreida and #InspiredByBrooklyn. Paid media ran full-funnel across Google, Bing, Facebook and Instagram, weighted toward the desktop shoppers who convert at more than twice the mobile rate.

SEO work included a keyword research book, technical site crawls and competitor benchmarking, while lifecycle email flows and three seasonal campaign platforms, shot and produced with Freida's own team, carried the brand from fall into the holidays and beyond, each one built alongside the founder herself.

03The Results

34% average month-over-month sales growth

Grit and glamour translated into commerce: organic search, social and campaign work each pulled their weight, and the brand's own commercial moments, like the Mother's Day push, proved the model early, lifting both conversion and revenue in the same window.

34%

average month-over-month growth in online sales

26%

of site revenue from organic search, up from 12.5% in three months

35%

conversion rate lift around the mother's day campaigns

30%

of all site traffic driven by the social channels