GBC
A gateway to global business
GBC attracts large, world-class corporations to Dubai, easing incorporation and promoting global business innovation, giving multinational companies a concierge path to establish, operate and grow in the region. Ruckus worked with GBC's founder to transform a vision into a full brand, building a complete B2B identity and website from the ground up.
GBC and Dubai, inseparable
The brief was to build an identity that embodies GBC's values, authenticity, drive and ambition: a mark that incorporates GBC and Dubai together, an emblem that could stand on its own, and one system applied consistently everywhere the brand appears.
Sails and skyscrapers, one mark
The mark pairs Dubai's traditional merchant sails with its skyscrapers, a nod to the city's past and its continuous upward trajectory. A deep navy and confident blue palette carries across a full guidelines system, from the website to print, stationery and signage, and a fully responsive B2B website walks visitors through Corporate Discourse, Culture and History, and Life in Dubai.
Grounded in 150+ pages of research
GBC came away with a complete B2B identity, a responsive website welcoming the world's largest companies to Dubai's concierge incorporation services, and a strong, consistent system ready to scale from a single mark to a worldwide presence across every market the company enters next.
