HORNBLOWER
An innovator on the water
Hornblower is an innovator on the water, designing events and experiences aboard first-class vessels in New York and San Francisco. For the corporate market, it offered something no ballroom or bar could: a night out with a skyline for a backdrop. The company came to Ruckus for the creative to carry a new advertising campaign built for corporate clients.
Make the boat the obvious alternative
Typical corporate events toe the line, which is why they're boring and no one wants to go. The job was to make a night on the water the obvious alternative, selling the fun of an event on the water and the ease of booking one, flexible enough to run across two very different markets.
Always more fun on the water
Ruckus explored nine concept territories before landing the flagship line, Leave Land, Join the Party, warm and endlessly extendable. A creative device cast everyday colleagues, HR, accounting, the CEO, each one deck away from a better time, carrying the idea across social, email and out-of-home.
One line, every channel
The platform extended into a full body of creative for New York and San Francisco: out-of-home posters built to stop foot traffic, social and acquisition carousels built to convert, seasonal email sends, and landing pages built for a clear path from idea to booking.
