ABACOOZ

One platform for the whole journey

Abacooz is an education-technology company built to level the playing field in college admissions. Its platform, Abacooz Edge, gives students and families the content, strategy, and tools once reserved for expensive consultants, starting as early as middle school.

Ruckus handled digital product strategy, UX and UI, front-end development, e-commerce and subscriptions, and the payments, cloud, and security work underneath it all.

From MVP to a real product

Ruckus picked up an unfinished MVP and had to carry it through wireframes, design, and QA to a working consumer product, not a brochure site. The build had to support two businesses at once: an ad-supported media site and a subscription product called Abacooz Plus.

The Application Locker

Ruckus organized the platform around three things every student has to do: understand what colleges want, learn and build an academic specialty, and organize the application itself. The flagship tool is the Application Locker, a 14-section system where a student can draft, preview, and track an entire application in one place, backed by an interactive timeline.

Around it, Ruckus built searchable program databases, learning modules, real student case studies, and an Ask the Expert channel, all designed, populated, and shipped inside one connected platform.

A platform that keeps growing

Ruckus shipped a full V1 web platform spanning a subscription product and a media site, engineered on payments, cloud, and cybersecurity foundations. The platform and its content have been iterated year over year since 2021.