INMOCEAN
Getting ahead of the current
InMocean is the number one swimsuit manufacturer in North America, and a modern maker whose branding had fallen behind. Ruckus was tasked with creating a new look and a fresh web presence that matched its industry-leading manufacturing capabilities, and a story it could finally tell on its own.
A leader hidden behind its own private labels
Before working with Ruckus, InMocean's own brand identity was never as important as its private-label partners, which limited the company's scalability. The name behind the industry's biggest swimwear brands had no clear identity of its own to stand on, leaving the category leader without a story distinct from the labels it made for others.
A mark that moves like the ocean
Ruckus created an iconic emblem representing progress, sustainability, innovation and a connection to the ocean, paired with the tagline Ahead of the Current and an aquatic color system. A branded sales kit brought the new identity to wholesalers and private labels, and a new website showcased the full scale of InMocean's brand portfolio.
A category leader, finally branded like one
InMocean came away with a complete identity system, including two new logos and a sustainability mark, a brand story and guidelines in market with the sales team, and a new website live at inmocean.com built to show the full portfolio.
“They delivered products that were professional and elevated our brand. The website looked incredible. Everything ended up being exactly what I was hoping for and more.”InMocean Marketing Director
