HARLEY DAVIDSON
An American icon, thin online
Harley-Davidson of New York ran dealership locations across the greater New York City area. On the showroom floor the brand was unmistakable, backed by a century of heritage and a loyal customer base. Online, the presence was thinner, and the team wanted a plan before committing to any build.
A narrow brief, by design
This was not a rebuild, a replatform or a retainer. The team wanted clear, lightweight UX and UI planning before committing to any build: how the store should be structured online, how customers would move through it, and what technology should sit behind it.
The right work, at the right size
Ruckus delivered wireframe-level structure and interface direction for the New York City store's online experience, plus a documented recommendation for centralized shipping and inventory management technology to back any future ecommerce build. A short engagement, scoped honestly and finished cleanly.
