Case Study · Media
BLOOMBERG
Ruckus ran Bloomberg's global paid media across LinkedIn and Google search, becoming the agency of record for both.
01The Client
World class brand, global reach
Bloomberg is a privately held financial, software, data, and media company providing tools and news to financial organizations worldwide. Ruckus was engaged to strategize and deploy a global digital marketing effort across SEM campaigns.
02The Work
LinkedIn and paid search, tuned for B2B
Ruckus used LinkedIn advertising to reach a ready-made global B2B audience, navigating a complex ad structure to drive demos and form submissions. On Google, Ruckus leveraged search and display to capture brand-intent searches for bottom-funnel conversions, alongside prospecting tactics targeting in-market segments and competitors.
03The Results
Named agency of record
Ruckus' success managing and optimizing Bloomberg's digital marketing led to being named the agency of record for paid media across LinkedIn and Google.
20%
increase in conversions from linkedin advertising
250k+
linkedin clicks
15-30%
increase in conversions across google search campaigns
109.9%
year over year increase in linkedin engagements
