ALLIANCE PHARMA

Three brands, one engine

Alliance Pharma is an international consumer healthcare company whose U.S. lineup is led by Amberen, the clinically studied menopause relief supplement, alongside Vamousse, the pesticide-free lice treatment, and ScarAway, the medical-grade silicone scar care brand.

Ruckus runs the portfolio's marketing engine: organic social and community, the full email program, and creative design across all three brands, plus the national campaign that changed how Amberen talks to its audience.

Categories nobody likes to talk about

Menopause, lice, and scars are conditions millions of households manage, usually discussed in whispers. Growth meant meeting customers with honesty and warmth instead of embarrassment, while running a consistent voice across three brands with distinct audiences and cadences.

Publishing, mailing, and designing since 2022

Ruckus runs daily social publishing, email marketing, and creative design across the portfolio, and after the first year, Alliance signed an expanded 2024 partnership adding media strategy and a rapid A/B testing engine across email and paid media.

Menopause is natural. Talking about it should be too.

Ruckus concepted, storyboarded, and audience-tested The Other Talk campaign for Amberen in 2023, shooting the live-action spot that June and cutting it for every channel the brand runs. Storyboard and animatic testing beat category benchmarks across appeal, purchase intent, and shareability with more than 1,000 women aged 35 to 55.

Quiet categories, growing loud

The channels Ruckus built and runs delivered real growth in email subscribers, social reach, and email-attributed revenue across the portfolio.