BAKED BY MELISSA

A New York icon, built to ship everywhere

Baked by Melissa is the NYC bakery made famous by bite-size cupcakes, growing from a single 2009 SoHo shop into a city icon with eight original flavors, a new Mini of the Month, and seasonal collections shipped nationwide guaranteed fresh.

As the brand became a household name, Ruckus was brought in to re-design and re-platform the website, turning a beloved storefront into a scalable e-commerce platform.

A major platform for mini cupcakes

With bite-size packs, variety packs, a subscription club, gifting, corporate accounts, local delivery, and nationwide shipping all running through one site, the logistics were as intricate as the design, and the experience still had to feel as simple and joyful as the product.

The smallest cupcake you'll ever love

Ruckus led with big, mouth-watering photography and a candy-bright palette pulled from the cupcakes themselves, guiding visitors through Meet, Visit, and Order in one joyful scroll. An interactive Cupcake Creator lets fans design a mini by cake, icing, stuffing, and topping, with more than 130,000 possible combinations.

The re-platformed store carries packs, subscriptions, gifting, and nationwide shipping without ever feeling complicated, from in-store pickup to delivery in all 50 states.

The brand took off, the platform kept pace

Baked by Melissa has now sold more than 400 million bite-size cupcakes, a milestone celebrated in 2025, with roughly half of recent brand sales flowing through the e-commerce platform Ruckus built.