AXONIUS

Humanizing cybersecurity

Axonius has redefined cybersecurity in a few short years as one of the fastest-growing technology companies in history. Needing an agency that could handle production, marketing, and media buying in one place, Axonius engaged Ruckus to create, film, and post-produce content with Simone Biles and Amy Bream for a global audience.

Human beings, not just endpoints

Noticing that competitors never featured human beings or the complexity of their lives, Ruckus built Controlling Complexity around Simone Biles, the most decorated U.S. women's gymnast ever, and Amy Bream, a Nike adaptive athlete and CrossFit competitor, both personifying the idea of controlling complexity and overcoming adversity.

Ruckus storyboarded the docu-style films to translate complex camera movements and brand values before a frame was shot, then filmed both stories across Houston and Nashville, producing over a dozen videos cut for specific channels.

Every funnel, every channel

Ruckus ran the campaign across YouTube, programmatic display and OLV, and OTT streaming through iHeart and Hulu, continuously optimizing targeting and creative against impressions, clicks, and brand recall benchmarks.

Business growth

The campaign Ruckus built delivered measurable gains in brand recall, traffic, and reach across every channel it ran.