ALTEC LANSING
A legacy name with today's appeal
Altec Lansing has long been synonymous with great sound and design, established in 1927 and still one of the most recognized names in audio. Ruckus was brought in to carry that legacy to a new audience across brand identity, packaging, campaign creative, and public relations.
Make a legacy feel like now
A storied audio name was expanding fast across waterproof speakers, headphones, and accessories. The work was to give the full line one bold voice and make nearly a century of heritage feel current and impossible to ignore.
est. FIRST
Ruckus built the brand platform on a single truth: Altec Lansing has been first before, from talking pictures to Abbey Road to Woodstock. Ruckus codified the brand in a full style guide, simple, strong typography over clean black and white space, so the product's own color could do the talking.
Everything Proof, everywhere
For the Everything Proof line, waterproof, sandproof, drop-proof, and built to float, Ruckus paired scene-setting creative with precise messaging across seasonal pushes, national retail, and sports and festival activations. To reach a new generation, Ruckus built the identity and led the launch, press, and social for a signature collaboration with Nick Jonas, plus a flagship retail event.
One system, a full line, a marquee launch
Identity, packaging, and retail display now run under a single bold standard, with campaign and product design spanning the full Everything Proof range and an artist collaboration brought to market with its own retail moment.
