News · Client Wins · 2026
DecoverAI Takes Legal AI to the Industry's Biggest Stages
Digital presence, content library, and conference design for New York and London, marketing and creative partnership for AI-powered legal intelligence.
Law firms do not impulse buy. They commit on six to nine month timelines, they are professionally skeptical, and they were being courted by well-funded legal AI competitors with clean positioning. DecoverAI, the company behind The 360 Legal Brain, engaged Ruckus as its marketing and creative partner to close that gap, and to make a startup-sized team read like a category leader on the industry's biggest stages.
One system, every page
Ruckus began with the digital presence, mapping the site and building a navy and purple identity with room for an entire product suite. Agora, Atlas, Gambit, Nexus, and Sage each carry their own accent color inside the shared system, so the family reads as one platform rather than five point tools. The result is a presence built for the buyer DecoverAI actually serves: lawyers handling personal injury, medical malpractice, white collar, and complex commercial litigation.
Content that speaks to the buyer's chair
Around the site, Ruckus built an always-on program: role-specific social content for General Counsel and litigators, a flagship white paper, case studies, and a produced content library. The numbers behaved. The white paper drove a 46.6 percent click-through rate on LinkedIn. The General Counsel series led role-targeted content to a 31 percent engagement rate. The Built for Attorneys demo reel reached 6,842 views, 81 percent of them new audiences.
New York, then London
With Legal Week New York and Legal Tech Talk London on the calendar, Ruckus designed the booth experiences end to end, giving a young company the presence of an incumbent in the two rooms where legal technology decisions get made. Showing up like a leader is a design problem, and it is solvable.
The full engagement is documented in the DecoverAI case study in our work library.
