DECOVER.AI

Making the case

DecoverAI builds AI-driven legal intelligence for lawyers handling the highest-stakes work: personal injury, medical malpractice, white collar, and complex commercial litigation, anchored by The 360 Legal Brain.

Ruckus was engaged as the company's marketing and creative partner, designing the digital presence, running organic social, producing the content library, and outfitting DecoverAI for the legal industry's biggest stages in New York and London.

A crowded field, a skeptical buyer

Well-funded competitors were winning attention with clean positioning, and law firms commit on a six to nine month timeline, not three. With Legal Week New York and Europe's largest legal tech conference in London on the calendar, a startup-sized team had to arrive looking like a leader.

One system, every page

Ruckus mapped the site, then built a navy and purple system with a page for every product in the suite, Agora, Atlas, Gambit, Nexus, and Sage, each carrying its own accent color inside the shared identity.

An always-on social program built role-specific content for General Counsel and litigators, backed by a flagship white paper, case studies, and fully designed booth experiences for Legal Week New York and Legal Tech Talk London.

A startup-sized team, showing up like a leader

The Ruckus-designed white paper drove a 46.6% click-through rate on LinkedIn, and role-targeted content led by the General Counsel series returned a 31% engagement rate. The "Built for Attorneys" demo reel reached 6,842 views, 81% of them new audiences.