Case Study · Branding · Web · Video · Marketing

VAST DATA

Ruckus is VAST Data's studio production partner, directing and finishing the broadcast films behind its biggest AI launch moments.
Client
VAST Data
Disciplines
Branding · Web · Video · Marketing
Services
Video Production · Brand Films · Broadcast & Event Content
Live
01The Partnership

18 films in year one, and counting

Ruckus-produced films powered VAST's Cosmos on Demand launch, still streaming on VAST's site today, part of a slate of 18 finished films in the partnership's first year, from broadcast and explainers to customer stories and a fireside chat. Production continued from the first launch broadcast through Build Beyond 2.0 and beyond.

02The Client

Built for the AI era

VAST Data builds the AI Operating System, a platform unifying storage, database, and compute for the world's most demanding AI workloads, trusted by names like xAI, CoreWeave, NVIDIA, Pixar, Zoom, and ServiceNow. Ruckus directs, shoots, and finishes the broadcast and film content behind VAST's biggest launch moments.

03The Challenge

Telling deep tech to the humans who buy it

VAST's technology runs deep, exabyte scale and unified data layers that are notoriously hard to put on camera without losing the room. Every company in tech was suddenly an AI company, so VAST needed launch content with broadcast-grade credibility, not another talking-head webinar, for moments with one chance to get it right.

04The Work

A launch broadcast, and the slate behind it

Ruckus produced VAST's launch broadcast end to end at Vu Studios in Nashville: studio procurement, full crew, a three-camera 4K UHD shoot, and complete post, delivering a 60 minute presentation with a cinematic open and dedicated executive segments. The partnership continued into a second flagship production, Build Beyond 2.0.

For the Cosmos on Demand launch, Ruckus filmed VAST's CEO alongside leaders from Pixar, Zoom, NVIDIA, the Allen Institute, CoreWeave, and more, coordinating studios and executive calendars across the Bay Area, Las Vegas, and Montreal for a single launch moment.

05The Films

The slate, straight from the channel

A sample of the year one slate sits below: the broadcast intro that opened the VAST Data Platform launch, launch films with NVIDIA and the Allen Institute, customer stories with Pixar and Zoom, and the fireside conversation between VAST founder Renen Hallak and MIT physicist Max Tegmark. Every film was directed, shot, and finished by the Ruckus studio team.

Cosmos, The Trailer
VAST Data Platform Launch, Broadcast Intro
VAST x NVIDIA, The VAST Data Platform
Allen Institute, Platform Launch Film
Pixar Customer Story
Zoom Customer Story
Renen Hallak x Max Tegmark, Fireside Chat
18
finished films delivered in the partnership's first year
60
minute launch broadcast shot in 4K UHD
$30B
VAST Data's valuation in its latest financing

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