REBESANA

A multivitamin built for the long run

Rebesana is a nutraceutical brand founded by a surgeon, with a flagship multivitamin that aids regeneration and longevity through a proprietary blend of science-backed ingredients. Rebesana and its board of doctors developed the supplement with long-term health in mind, something people can take for years.

The company came to Ruckus with only a formulation, no name, no look, no store, and no way to reach a buyer. The task was to build the brand from the ground up for an older, first-time supplement audience in a crowded, science-driven market.

A name that sounds like science

Ruckus generated a series of original names, and Rebesana was chosen for how memorable and natural it sounds while carrying the brand's core values of clarity, science, and longevity. The logo folds a DNA helix into a single letterform, the first letter mimicking the curve of an epigenetic dance.

The visual system draws on clinical calm: deep teal and greens for legitimacy, a single warm rust to signal energy, and a full custom icon set, paired with Tenor Sans and a clean geometric sans for clarity at every size, across web, packaging, and marketing.

Clinical chic, engineered to hold

Boxes, bottles, and inserts were designed with the clinical polish of the brand and built to launch on e-commerce, yet engineered to stand on shelf when Rebesana breaks into retail. When pandemic supply chains seized up, Ruckus sourced and negotiated with vendors to bring the launch in on time and on budget.

A flagship storefront for a first-time audience

Ruckus launched Rebesana's flagship site on Shopify, built as both storefront and home base, with an intentionally simple, intuitive experience designed for an older, first-time audience and a subscription program built around the product's long-term, everyday use, from first purchase to reorder.

From a single formulation, Rebesana went to market as a named, credible brand with a full identity, packaging built for shelves, and a checkout built for the long term. The brand remains live and selling today at rebesana.com, still standing on the same platform Ruckus built.