ONEPLUS - T-MOBILE
Allow us to introduce ourselves
OnePlus builds premium Android smartphones for people who refuse to settle. To debut its new flagship, the OnePlus 7 Pro, in the United States, the company partnered exclusively with T-Mobile, and Ruckus was brought in to explain the value of the new device to the people who would sell it, and to a wider audience, through a series of overview films with a lifestyle-focused twist.
Five weeks to make the sales floor fluent
T-Mobile's retail representatives needed to understand the OnePlus 7 Pro well enough to hand it to a customer with confidence on day one. The phone paired groundbreaking technology with a generous price, a story that had to land fast in a crowded premium market full of louder, more familiar names, all inside a five-week window built around a major launch that could not move.
Education, made fun
Ruckus reframed retail training as content worth watching: overview films that highlight the phone's capabilities through a lifestyle lens rather than a feature checklist, so the same films that taught the sales floor could carry the launch to a wider audience. The studio team conceptualized, drafted, and executed the full campaign, filming over four consecutive days and nights across Philadelphia and the Allentown area.
A flagship, ready for the floor
Five lifestyle-led films shipped in five weeks, deployed on T-Mobile's retail floor to train the field and built to be reused for mass marketing well beyond it, introducing a device that would go on to be named a 2019 Smartphone of the Year.
“Working with Ruckus was straightforward and fun. We had a short timeline to execute, but we couldn't have asked for a smoother experience.”Kameron Smith, National Training & Advocacy Manager, OnePlus North America
