ORLANDO FOODS

A family name for Italian quality

Founded in 1948, Orlando Food Sales is a third-generation, family-owned importer that brings the real flavors of Italy to American kitchens, pizzerias, and tables. Its portfolio carries some of Italy's most storied names, from Caputo flour to Ciao tomatoes and Olitalia oils.

Bring heritage brands home, online

Orlando's brands were beloved by chefs and pizzaioli, but their reputation lived offline, with no direct-to-consumer home built for their story or their shelves. Ruckus was brought on to design digital platforms native to each flagship brand, Ciao and Caputo, and a corporate home for Orlando Foods itself, with a photography system to fill it all.

Two brands, two shops, one system

For Ciao, grown at the foothills of Mount Vesuvius, Ruckus built a warm, earthy, old-world platform with hand-drawn iconography carried over from the brand's Italian roots, down to a scripted newsletter signature and tomato-red buttons specced to the hover state. For Caputo, the flour Naples' maestri pizzaioli demand, the design leaned into natural tones and mill textures, with a recipe library, a product-finder quiz, and subscriptions built around the flour range.

Ruckus also directed a product and lifestyle photography system spanning the whole portfolio, shot on white for retail and social alongside the fields, mills, and hands behind the brands, then built a corporate platform gathering Ciao, Caputo, and the rest of Orlando's names under one roof.

A partnership that grew, brand by brand

What began as two flagship platforms became a multi-year engagement across the Orlando portfolio, from Ciao and Caputo through to the corporate home now live at orlandofoods.com, with one shared photography system feeding every brand along the way.