OFFICEWORKS

Built to scale

Founded in Boston in 1995, Officeworks is a commercial-interiors dealer that designs, furnishes, and services workplaces across eight markets, from Massachusetts to Tennessee. A longtime Teknion partner and Orion Award winner, it grew fast and ran lean. From January 2024 through January 2026, Ruckus was its embedded brand, marketing, and web team, operating on a weekly cadence.

Eight markets, one team

Officeworks arrived with a website changing vendors, new Southern showrooms to open, and a business that needed marketing shipped every single week, with no single big unveiling to build toward. The brief: become the marketing department, and keep every market supplied without missing a beat, inheriting the site, running weekly briefs, and owning launch moments like a new Nashville showroom, a new Raleigh market, and a 30th anniversary.

The weekly engine

Sub-30-minute check-ins ran every week for two years, each one closing with a written recap, every deliverable starting as a written brief. Ruckus ran value-proposition interviews with leadership to build a written brand story and a 30th-anniversary mark, plus more than 25 photo-led project galleries for officeworksinc.com, which Ruckus took over and ran end to end for two years.

Launch moments got the same treatment: a teaser campaign for the 2024 Nashville showroom opening, a new location mark and collateral for the Raleigh market entry, and an education and print program spanning CEU instruction sheets, industry awards creative, and sales enablement decks.

A marketing department, delivered

The engagement concluded in January 2026 with a complete, organized handoff, every design file, report, and account back in the client's hands. Over two years, Ruckus supplied eight markets with on-brand work, shipped more than 25 project galleries, and built a ten-piece CEU and instruction sheet library powering the education push.