LYDELL NYC
Represent yourself
LYDELL NYC is a New York jewelry design house making fashion-forward pieces, from delicate layering essentials to bold statement metals, designed in Manhattan to move at the pace of fashion. Ruckus was engaged to increase the design house's market share across every channel it owned.
Brand, website, and campaigns, in one push
Ruckus refreshed the visual identity from the mark to a signature black-and-silver packaging suite, launched a sleek ecommerce site built for desktop and mobile shoppers, and ran Facebook-led digital campaigns built to drive growth and awareness for the design house.
Rebranded, relaunched, acquired
Shortly after this work, LYDELL NYC was sold, the happiest ending a young brand can have. The refreshed identity, intuitive website, and successful digital campaigns Ruckus delivered drove significant growth, raised the brand's profile, and carried it all the way to its exit.
