LAMBDA

The GPU cloud built for the AI era

Lambda supplies the training and inference compute behind some of the world's most ambitious AI teams, from on-demand NVIDIA GPU clusters to gigawatt-scale AI factories. Ruckus first put Lambda on camera in VAST Data's customer film series, then partnered with Lambda directly on a fully animated product reveal film.

A product no camera can shoot

Cloud GPU clusters live in data centers and terminal windows; the product is invisible even though its power is real. Lambda's ML engineer audience smells fluff instantly, and the AI market moves in weeks, so the reveal film had to go from kickoff to a mastered 4K deliverable inside a single product cycle.

From script to screen in one pipeline

Ruckus led discovery with Lambda's team in March 2024 and drove the script through weekly reviews before a single frame was designed. Voiceover casting, style frames, a full animatic, sound design, and 3D animation all ran through one Ruckus-led pipeline, delivered as a 3840x2160 master in July 2024.

Every beat was locked on paper first: a tight shooting script, text-based boards, and style frames grounded in stills from Lambda's own data-center floor, proofed as a full animatic before a single frame of 3D production ever began on the reveal.

Both sides of the camera

Before Lambda was a Ruckus client, it was a Ruckus subject, starring in the 2023 VAST Data customer film series alongside Pixar, Zoom, NVIDIA, the Allen Institute, and CoreWeave. That relationship brought Lambda to Ruckus directly the following year, and Ruckus now stewards Lambda's full brand system, purple-to-magenta signature included, across every deliverable it touches.