HOMEDICS
The beauty of living well
HoMedics is a leading global manufacturer of health and wellness products, spanning HoMedics, Ellia, The House of Marley, Sol Republic, HMDX Audio and JAM Audio. Ruckus was engaged to offer strategic consultation, rebranding and messaging as the family-owned company prepared to unite its brands under a new corporate identity.
One family of brands, one mission
Ruckus defined a mission, vision, promise and five shared values for the corporate parent, then distilled the external message to three words consumers could feel in every product, with a companion internal line built to rally employees. Two naming and identity directions, FKA and Vibe Group, were explored and refined into finished logos, a color and typography system, and a full set of business essentials and packaging concepts.
A rebrand package, ready to roll out
HoMedics came away with a defined strategy, a crafted identity, and a complete rebrand package equipping a six-brand family across a twelve-country footprint to roll out with confidence in every market it serves, from the boardroom down to the store shelf.
