HELM.AI
Complex AI, made clear
Helm.ai is an AI software company developing advanced driver-assistance systems through Level 4 autonomous driving for OEMs, Tier-1 suppliers and robotics firms, backed by strategic investors including Honda, with production vehicles planned for 2027. Ruckus was engaged for brand strategy and messaging, visual identity, website design, and a CES booth built to bring the story to the biggest stage in tech.
One story, from wordmark to show floor
Ruckus clarified Helm.ai's core messaging into taglines non-experts could grasp at a glance, upgraded the visual identity across web, decks and signage, and built a storytelling-first website with press kits, media assets and simulation video showcases. At CES in Las Vegas, that story became a physical booth: scripts, storyboards, layout, lighting and a demo flow built around live generative simulation demos running for press, partners and attendees on the floor.
A CES activation that turned heads
The identity toolkit shipped across every touchpoint, the storytelling-first platform launched at helm.ai, and the CES activation turned heads and sparked conversations on the biggest stage in tech, in front of press, partners and potential customers alike, all in the same week the brand went fully live.
“First, we needed to nail the brand and enable it to deliver complex information in digestible messaging and design, all while aligning with the mission. Then we brought it to life online, delivering a digital presence that didn't just look good, it worked hard. We didn't stop there. Ruckus took the brand to the biggest stage in tech, CES. We translated the brand into a physical, visceral experience that turned heads, sparked conversations, and made real impact.”Alex Friedman, President, Ruckus
