DAILY RACING FORM

125 years, one new form

The Daily Racing Form is one of the world's oldest horse racing media and wagering companies. For its 125th year in business, the company approached Ruckus to build a digital experience that would blow customers away.

Too many races at once

The original site carried conflicting user experiences across a mass of content. News, tools, and wagering competed for the same screen, leaving handicappers to navigate the noise on their own.

One integrated experience

Ruckus consolidated news, dashboards, handicapping tools, and wagering into a single interface, then built an interactive wager pad that guides players through a clear funnel: read the news, handicap the field, build the wager, place the bet.

A personalized dashboard follows saved tracks, races, and articles, while a location-aware Form Finder connects the print edition to the digital product for desktop and mobile alike.

News and wagering, finally one game

DRF's entire web experience was rebuilt as one integrated platform, rolled out across desktop and mobile in staged releases, with a custom interactive wager pad built to drive a logical path from research to bet.