CRAYOLA
Storytelling in full color
Crayola is one of America's most iconic brands, a name that has meant color and creativity for generations. To show its purpose reaches beyond the crayon box, Crayola created Inspired, a branded content series about real artists whose lives are shaped by color.
Ruckus was brought in to find those artists, earn their trust, and turn their stories into films. The first one won an Emmy.
Document, never dramatize
Ruckus developed each story and produced each film on location, letting the artist and the art carry the narrative. Brian's Dots followed Brian Delozier, who builds luminous animals and faces one dot of color at a time after a severe injury at sixteen.
Herb's Story, filmed over two days in a Nashville studio, captured sculptor Herb Williams, who builds pieces from hundreds of thousands of individual crayons, one of the few people in the world with a direct account with Crayola.
An Emmy, in the category's first year
Brian's Dots won the 2020 Emmy Award for Branded Content, the first year the category existed and the first Emmy for Ruckus, plus a Gold ADDY, Judges' Choice. The film drew over 560,000 organic views in its first 30 days.
“The Crayola film about our son Brian is just beautiful. The way you tell it brought us to tears. Thanks to the Ruckus team for such an awesome piece of work that will surely inspire many.”Dave Delozier, Brian's Father
