BEEKMAN1802
A redesign that honors artisanal roots
Beekman 1802 is a skincare brand that started on TV shopping networks and grew fast without a concentrated e-commerce effort, now focused on goat-milk derived skincare. Ruckus was engaged to re-engineer user flows, structure, and design for an efficient, engaging e-commerce platform.
An instant success
Beekman 1802 tapped Ruckus to lead its first digital campaign for the 2018 holiday season, managing all digital advertising and building landing pages for a more intuitive browsing experience. Beekman sold out of inventory much faster than anticipated, prompting several relaunches of the campaign.
From farm to face
Ruckus ran discovery workshops, low and high-fidelity wireframes, and user-story mapping to correct pain points and maximize functionality, then designed every element of the site, from typography to custom iconography, weaving the brand's gingham pattern throughout for a unified visual experience that shines a light on Beekman's artisanal partnerships.
The brand's highest revenue ever
The holiday campaign and redesign combined to drive record results for Beekman 1802's direct e-commerce business.
