TILEPIX
A blank wall, waiting for a brand
TilePix makes magnetic, no-nails photo tiles that turn a blank wall into a gallery. Ruckus built the brand from scratch in 2022: the strategy, the name, and the belief behind it. Make It Your Self, a play on DIY for people who want a space that actually looks like them.
A crowded category, a boring habit
Wall decor is old and everywhere, and a magnetic, no-nails product needed to feel different enough for people to rethink a habit they never questioned. It also had to work as culture, not just commerce: an identity and content engine built for sharing, not just selling.
Turning a product into a canvas for creators
Starting with three founding artists in 2022, Ruckus built a campaign engine that gave creators their own TilePix collections, each with its own film, photography, and social rollout. By 2024, that program landed a marquee partnership with designer Jonathan Adler: one shoot, thirteen films, and a collection called Jet Set.
From a blank wall to a name people know
Three years in, TilePix has grown from a direct-to-consumer launch into a brand carried in more than 8,000 Walgreens locations nationwide for same-day pickup, with a design identity, a content engine, and an artist program that keeps growing year over year, from founding creators to a marquee Jonathan Adler collaboration.
“I've never seen anything as cool as TilePix. Their unique hanging system takes the guesswork out of a gallery wall.”Jonathan Adler, Designer
