MURAD SKINCARE

A doctor brand, reimagined

Murad is a modern doctor brand of clinical skincare, built on the goal of making beautiful, healthy skin attainable for everyone. Murad, Inc. develops, manufactures, and markets skincare products and dietary supplements in the United States and internationally, and as a Unilever subsidiary, it set out to extend that clinical authority into a new supplement category.

Murad believes real skincare combines topical solutions with consumable nutrients to balance health internally and externally. As the brand pivoted toward supplements, it asked Ruckus to turn that belief into a business.

A new category, built to convert

The brief had three parts: stand up an operational, on-brand supplement program that could grow customer acquisition and sales, personalize the path to purchase with a digital quiz that translates skin concerns into a curated kit, and design the packaging and brand to Murad's clinical standard, so every box, page, and email felt unmistakably part of the house.

Four concerns, one system

Packaging design sat at the heart of the engagement. Ruckus designed the full product kit and a modular packaging system, color coding each supplement to a targeted care concern, acne control, age reform, environmental shield, and resurgence, while holding one clean, clinical identity across the range, down to the branded envelope and welcome letter inside.

Ruckus also designed an online questionnaire that guides each customer to a curated assortment, then built the website and e-commerce experience around it. The quiz became the front door to a subscription kit: a thirty day supply of supplements paired with the right topical products, editable and renewing from the customer's own account.

A complete inside and out business, ready to launch

Ruckus gave Murad a platform to sell the program, a product to ship, and a voice to grow it: a full brand identity and packaging system spanning four targeted care concerns, a website built to Murad's guidelines, and a digital marketing engine of email and branded campaigns to bring customers in.