MOMINT

Moments, minted

Momint is a mobile app for privately sharing photos and media with friends and family, gathering the photos, videos, and words from one occasion into a shared collection opened only to the people who were there. It arrived at Ruckus in 2015 as an idea, nothing more.

One idea, everything still to build

Momint arrived in its conceptual infancy. Through the Ruckus Launch program, a proprietary path from idea to launch, Ruckus set out to give the venture an understanding of the market, a defined audience, a brand, a fully specified product, and the materials to prove viability to investors.

A logo drawn like a memory

The Momint mark reads as an abstract timeline, each point capturing a single memory, hand drawn with soft edges rather than hard tech-logo geometry. Every screen was mapped from user stories into an interactive prototype and a thirty page functional specification with technology architecture, so a development team could build without guesswork.

Ruckus then designed a marketing site to introduce Momint to the public and prepared the materials to take the venture to the investment community, built on the financial goals and market insight gathered during the discovery phase of the program.

An idea, ready to launch

Momint arrived as an idea and left with a complete brand, a finished product design, and a way to raise it, a public marketing site and investor materials built to carry the venture to market and to the funders behind it.