MANUKAMEND

Medicine meets nature

ManukaMend was created by Dr. Allen Kamrava, a board-certified colorectal surgeon who watched patients choose between harsh steroid creams and unproven natural remedies. His answer: physician-formulated products powered by medical-grade New Zealand Manuka honey, built for safe, effective, stigma-free relief.

A stigmatized category, forcing a bad choice

Sensitive care meant choosing between steroid creams that mask symptoms and natural options nobody trusted. Conditions millions live with, hemorrhoids, fissures, postpartum recovery, were sold in ways that heightened shame instead of easing it, with no brand speaking to patients like adults.

A voice built on science and care

Ruckus built ManukaMend's mission, vision, and four pillars of trust, physician-formulated expertise, natural healing power, stigma-free care, and comfort restored, into the tagline Guided by Nature, Grounded in Science. The strategy now leads manukamend.com, from the hero line through the full product story.

Since October 2025, Ruckus has run the brand's full digital marketing engine: Google, Meta, and Amazon paid media, Klaviyo email flows, and organic social, rebuilding the tracking foundation first, then optimizing performance month over month across every channel in the mix.

A best month on record

By May 2026, Ruckus-run campaigns had grown monthly Google Ads conversions 5x in four months, from 7 in February to 35 in May, with the paid search conversion rate up 29% month over month and cost per acquisition down 18% to $43. Google Ads ROAS grew 4x over the same period, crossing 1.0 for the first time in May.