DREAM HOTELS
Hospitality, amplified
Dream Hotels is a collection of design-forward boutique hotels, anchored by Dream Midtown and Dream Downtown in New York City and Dream Hollywood in Los Angeles. Every property trades on the same promise: a stay that feels like part of the city itself. Ruckus supported the group's effort to grow digital brand equity and sales, managing creative social media campaigns and a cohesive advertising strategy across the portfolio.
One brand, three feeds, one goal
The brief was to build brand equity property by property, put rooms, rates and seasonal offers directly into the feed, and unify campaigns, organic content and paid strategy across three properties and every major social platform, at high volume and with immediate results.
A New York holiday, booked room by room
For peak holiday season, Ruckus managed promotional campaigns for Dream's New York properties, placing rooms from $199 a night directly into Instagram and Facebook feeds, with every placement tracked to the purchase. Organic storytelling and influencer partnerships, reaching audiences from 777,000 to 6.8 million, ran alongside it, and Ruckus increased Instagram engagement by 74% within a two-month period, keeping every property's feed active and on brand.
1,023% return on a single campaign
From the peak holiday season through the traditionally quiet Q1 offseason, the numbers moved the right way: campaign ROI climbed 21 points to 186%, bookings grew into the offseason, and the group's social following kept compounding past 150,000 followers across every platform.
