CHRYSALIS

A marketplace for make-believe

Chrysalis set out to build an online marketplace where people could buy and sell costumes, or send theirs in for Chrysalis to sell on their behalf, turning a throwaway habit into a more sustainable one.

Chrysalis arrived with a bold, genuinely novel idea and no brand, no platform, and no way to bring it to market. Ruckus was asked to give the concept the brand, platforms, and campaign it needed to flip an industry on its head.

Built from scratch, down to the envelope

Ruckus delivered a full brand identity, a wordmark, a butterfly mark, and business essentials, in 45 days, then built a responsive e-commerce site with a guided upload flow and credit-based checkout, plus a native mobile app for sellers managing listings on the go.

To bring the concept to a crowd, Ruckus built a Kickstarter campaign with original characters and onboarding that explained the new idea in a few playful screens.

A complete company, brought to life

In six months, Ruckus took Chrysalis from a blank page to a launched two-sided marketplace: brand identity, business essentials, a web platform, a mobile app, and a Kickstarter campaign, with the full brand identity built in 45 days.